Advertising Tips

Below are some simple tips that will help ensure your advertising meets your objectives. We recommend you follow these guidelines to optimise your results.

  1. Consumers are not interested in your advertising, so you need to grab their attention quickly and make sure your message is clear and concise.
  2. Communicate one message only. Consumers can't remember multiple messages, so focus on one thing you want them to take away from your ad.
  3. Highlight what makes your product or service unique. What do you offer that your competitors don't?
  4. Appeal to consumers' emotions, not their rationality. People make buying decisions based on their feelings, so use humour, storytelling and other emotional tactics will perform better in your ads.
  5. A picture is worth a thousand words. Use visuals that are relevant to your product or service and that will capture attention.
  6. Tell consumers what you want them to do. Do you want them to visit your website, call your phone number, or make a purchase? Make sure your ad is clear about your call to action.
  7. Tailor your advertising to the right time and place. When are people most likely to buy your product or service? Where are they most likely to see your ad?
  8. Don't be afraid to experiment. With digital advertising, you can easily change your ads and see what works best.